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Product growth operations

Product growth operations

Funnel definitions

Step Event or source Meaning
Placement shipped App Store version The recommendation is available to users.
Landing visit landing_view A user opened the ScriptWidget landing page.
Store handoff app_store_click A landing-page visitor opened the App Store.
First-time download App Store Connect campaign Apple attributed a first download to the campaign.
Open-source conversion GitHub stars Net repository stars at the weekly snapshot.

Do not treat landing visits as impressions inside the source app. Do not infer downloads from App Store clicks.

Current campaigns

  • Remoboard: utm_source=remoboard, content home_featured_card.
  • BSSIDScan: utm_source=bssidscan, content settings_featured_card.
  • Both use utm_medium=in_app and utm_campaign=cross_promo.
  • Create separate App Store Connect campaigns named remoboard_cross_promo and bssidscan_cross_promo.

Weekly review

  1. Record each released source-app version and release date.
  2. Export landing and App Store click events by source and content.
  3. Record App Store campaign product-page views and first-time downloads.
  4. Review the automated GitHub star snapshot and investigate any material ScriptWidget spike.
  5. Keep a placement for at least 14 days unless it is broken or misleading.
  6. Decide: keep, revise copy/placement, or remove. Record the decision beside the experiment.

Decision rules

  • Keep a placement when it produces attributable first-time downloads without harming source-app usability.
  • Revise when landing visits exist but App Store handoff is weak; test the landing promise or CTA first.
  • Revise the in-app copy or placement when source traffic is weak.
  • Do not declare a winner below Apple’s privacy threshold or from fewer than 14 days of data.

Credentials and private data

GitHub star counts are public and may be committed. App Store downloads, conversion rates, analytics credentials, Apple IDs, provider tokens before use, and exported customer-level data must not be committed. Keep App Store metrics in the private operating sheet or dashboard selected by the owner.